Contractor Website Design Guide
A practical framework for local trades: how to build a website that loads instantly, ranks locally, and turns visits into calls - without plugin bloat or ongoing drama.
Serving Portsmouth NH • Seacoast • Southern Maine
Why Most Contractor Websites Don't Get Calls
Contractors don't lose jobs because their site is “ugly.” They lose jobs because it's slow, confusing on mobile, and doesn't clearly tell Google (or homeowners) what they do and where they work.
Speed
Slow pages
Heavy themes + plugins make the site sluggish on phones - where most calls start.
Clarity
No structure
Services and service areas aren't obvious, so Google and homeowners can't confirm fit fast.
Conversion
Friction
Phone number buried, forms annoying, no “next step” - so people bounce and call the next guy.
The Framework: A Website That Ranks + Converts
- 1
Above-the-fold contact (mobile-first)
Tap-to-call + quick request flow visible immediately. No hunting.
- 2
Service clarity (what you do)
Clear services list + “specialties” pages for how homeowners actually search.
- 3
Service area clarity (where you work)
Towns/region signals in headings and content, so Google connects you to local intent.
- 4
Proof (why trust you)
Reviews, licenses, insurance, photos, and a clean presentation that feels legitimate.
- 5
Performance + stability (no plugin drama)
Fast static pages, secure hosting, and simple updates - built for low maintenance.
Trade-specific pages
If you want to rank, specificity helps. Pick the page closest to your trade and see the exact structure we build for your service type.
Plumbing
Plumber Website Design
Built for Portsmouth NH • Seacoast • Southern Maine.
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Electrical
Electrician Website Design
Built for Portsmouth NH • Seacoast • Southern Maine.
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HVAC
HVAC Website Design
Built for Portsmouth NH • Seacoast • Southern Maine.
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Roofing
Roofer Website Design
Built for Portsmouth NH • Seacoast • Southern Maine.
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Guide FAQ
Do I need WordPress?
Not necessarily. For many trade sites, a fast static build is more stable, more secure, and easier to maintain.
How long does a typical build take?
Typical timeline is 5-7 days once we have a logo/photos and confirm services + service area.
Will this help me show up on Google?
We build the on-page structure that supports local SEO: fast pages, clean headings, service clarity, and service area signals. Ranking still takes time and consistency - but structure matters.
Want a website built like this?
Fast, clean, and structured for local search - built for Portsmouth, the Seacoast, and Southern Maine.